TWELVE STEPS

to ONLINE BUSINESS SUCCESS:

 

I've gathered into one place some of the best e-books in the world that provide key, detailed information on how to establish and succeed at online business.

I've broken down the main, critical tasks into 12 topics, under each of which are clustered 1 -  5 e-books.

For each of the 12 critical tasks, I give a short overview-explanation.  Beneath each explanation are the e-book links, each with a brief explanation of its own.

This provides you with fast, easy, overviewed-access to carefully selected groups of top e-books.  

E-books are better than store-bought hard books in that the e-books give you ONLY THE VERY KEY INFORMATION, ORGANIZED FOR FAST, EASY USE.   In other words, you don't have to struggle through a bunch of junk to get at the information you really need.  E-books don't waste your time on academic discourses of little value.

On the web, there are many come-ons, trivial e-books, and outright  misleading schemes.  I've selected only the very best of the best e-books that help you understand how to really succeed at all phases of online business success.    

You will see by clicking-into the information links I've provided that these e-books are substantial, filled with valuable information, and well worth their modest cost for crisply and quickly helping you to succeed where many other people have floundered and failed.

Having started up my own online business from scratch (LylePublishing)---and initially knowing nothing about business, with little upfront money---I've found the information contained in these e-books to be eye-opening, "ah hahs," super-important, and on-the-mark.

I'm certain you will have the same reaction as you acquire some of these e-books to help meet your particular needs.

To your success!

                Dan Lyle, Ph.D., 7-4-03.

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12 CRITICAL STEPS TO ONLINE BUSINESS SUCCESS:

1)         How to establish an online business.

2)         How to make a business website.

3)         How to create website pages that effectively sell your product.

4)         How to inexpensively and easily accept credit cards on-line.

5)         How to bring traffic to your site.

6)         How to build your own online potential-customer selling list.

7)         How to make your own e-zine.

8)         How to write, publish, and sell online your own e-books.

9)         How to successfully market your online product(s).

10)         How to find and start existing online businesses.

11)         How to find and sell online products already made by other people.

12)         How to get other people to sell your products.

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How to establish an online business.

So you'd like to establish an online business.

You may have an existing bricks-and-mortar business you want to expand out onto the Internet.  You may have a product or service you want to offer not only to just a few local people, but also to the entire world.  You may have an idea for a product you'd like to develop and sell over the Internet.  Or, you may want to use the Internet to make money by selling other people's existing products.

Regardless of your starting point, you need to establish and develop an online business.  This is not trivial.

Chief amongst many challenges for establishing a viable online business (instead of one that just sits there, sucks up your money, and fails to make a profit) are:  

 

Those are the main challenges, though there are many other of lesser but still critical concern.

Below are links to information on five e-books, which give you excellent detailed views of the big picture.   Before jumping in and just "trying out" things, I'd highly recommend your acquiring and studying one or more of these expert guides.

Not only to these powerful e-books give you solid, sound strategies plus a broad understanding of what really works---they also tell you what does not work!

As in any worthy pursuit, there are a thousand ways for e-businesses to crash and burn!

By doing your home-workup-front---with these easy-to-read, quick, expert overviews---you may well avoid "train wrecks" while "greasing the tracks" for your ultimate success.

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Online Business Basics
A Practical Guide to Building an Internet Business on a Shoestring Budget.

The Lazy Man's Guide To Online Business
OUTRAGEOUS New ebook reveals - How to Work Less, Get Paid More. and have Tons More FUN with your online business!

Home Business Secrets 
Our approach to starting a work from home small business helps you avoid wasting your time and money, avoiding surprises.

Proven Online Money Making Strategies
Everything you need to start, build, promote and run your own web based business

Earn A Good Living Online
#1 How-To Course On The Internet. Discover How You Can Cheaply Create Your Own Money Making Web Business.

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How to make a business website.

After figuring out the general legal aspects, tax matters, accounting, and product storage and delivery systems---at some point you will need a website.

Whereas non-commercial sites can be structured in many ways without  hurting their intent or function, the design and structure of a commercial website is critical to its success.

Typically, you may have only one second to grab and hold the attention of a visitor before he or she clicks half-a-world away.

Plus, if you have more than one product, you probably will need more than one web-page.  You have to then consider how to organize and place your links.  Many other aspects of website design are crucial to business success.

The following links are to information on e-books for understanding how to easily, quickly, and inexpensively construct and place on the web a viable business website.

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Web Site Creation And Design
200 plus pages of tutorials and information on web pages.

Create Sizzling Sites In 10 Simple Steps
Video tutorials and stunning templates show you how to create your own website from scratch in the next hour!

Html Tutorials In Web Page Design
HTML tutorials and lessons in web page design. Over 40 easy to follow interactive html lessons and tutorials.

Build A Web Site For Under $10 Bucks!
Web Sites under $10 in 24 hours. NO experiance needed, All the TIPS! to Build your Own Web Site & get free hosting.

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How to create website pages that effectively sell your product.

Now, just because you have a "dot.com" business website does not mean it will be effective at selling anything!

Incorporated into your website---or even comprising the entire website itself---should be exquisitely-targeted, focused, one-page sales letters.

This structure is the most effective at getting people to actually buy your product, and contains critical elements you need to know about, understand, and use.

The following links are to information on e-books for "fine-tuning" your business website, so that people are appropriately encouraged (by solid, good information appropriately presented) to buy your product(s).

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Web Sites Designed For Business Success
Web site design including special QuickStart Sites.

Help Your Online Business To Grow Fast
Create dynamic mini web-sites and auction ads without any html knowledge.

Web Design Wisdom 
Success-proven website design and internet marketing strategies that will jump-start your business.

The Amazing Sales Letter Creator
Just plug-in your product data and out pops a 100% formulated sales letter!

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How to inexpensively and easily accept credit cards on-line.

Although some people online are still reluctant to purchase items using their credit cards, most will not take the trouble to "snail-mail" to you order forms and checks.

The reality is you must have a credit card-accepting mechanism to succeed at online business.

Unfortunately, for many start-up and small businesses, this is almost impossible to acquire based on one's own merit.  Banks simply don't give merchant accounts (necessary for credit card acceptance) to unproven small companies.  Plus, even if they would give this to you---its a big hassle and quite time-consuming for you to have to do all this on your own!

Fortunately for the entrepreneurs, though, several online companies will handle the entire thing for you---for a small start-up fee and a modest cut of each purchase price.  

You just put the proper links on your site, and a visitor seamlessly links to shopping carts and payment mechanisms for that particular product.  

The following links provide you with information about the details for hooking up to excellent credit card-accepting, online companies.

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Accept Credit Cards - The Easy Way
 Accept Credit Cards at your web site - no setup fees and no monthly fees

2CheckOut.com

For a small sign-up fee and small cut of the profit, 2CheckOut.com handles all the hassles of taking credit cards and operating a shopping cart system on your site.  You just put appropriate links on your site.

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How to bring traffic to your site.

Now, since you have a good product, a great website, and a customer-friendly online credit card-accepting mechanism, you can just sit back, relax, and wait for the money to start rolling in…right?

Wrong.

There are only about a gazillion websites out there on the web.  No one is going to find your site by accident.

If you're registered on the major search engines (unless you are already a highly-active, single-subject site), yes you will come up on a person's search for your topics---but probably as 4,831,932 out of six million hits!!!

In other words, a searcher on Google or Yahoo will never get down the list that far to see your site.  Unless you are in the top 10 or 20, don't expect search engines to feed you free customers.

Yes, the great potential of worldwide exposure to your product(s) still exists.  But the actual traffic you get to your site may be next to nothing---if you do not aggressively seek-out and attract them!

So just how then do you get potential customers to your site?

Its called "marketing" and "advertising." It's been said that to have a decent chance of launching a financially successful dot.com business, one needs to budget ten million dollars for advertising.  Unfortunately, most of us small start-ups don't have ten thousand dollars for advertising, let along 10 million!

So what do you do?

For one thing, definitely do not give in to the lure of the spam "come-on's" that promise to blast your add to a million people!  All that will get you is numerous spam-complaints that may get you kicked off your host server, or worse!

The major search engines such as Google and Yahoo are excellent advertising vehicles by way of using their "pay-per-click" options.  However, though effective, they are not as easy to master as they may seem.

Fortunately, there are super-good e-books that lay out the exact techniques and strategies for getting pay-per-click mechanisms on Google and elsewhere to work for you.

Google AdWords, especially---after mastering those not-so-obvious but logical, easy techniques---can get you a steady stream of highly-targeted, interested visitors to your site---acquired inexpensively and fairly easily.

The following links are to information on e-books for inexpensively, easily, and honestly attracting interested visitors to your site who are predisposed to buying your particular product(s).

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The Secrets Of Traffic! 
Learn the most vital techniques to get hits to your Web site!

Turn Words Into Traffic 
Simple 'Traffic Machine' Creates Instant Avalanche of FREE Traffic to your website or affiliate links!

Pay Per Click Search Engine Secrets! 
The ultimate guide to pay per click search engines and how to use them effectively to increase sales immediately!

Google Ranking Secrets Revealed 
Grab our step-by-step eBook to obtain GUARANTEED top-20 site rankings on Google no matter what type of site you run.

Mastering Google AdWords 
Optimization of Google AdWords Campaigns.

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How to build your own online potential-customer selling list.

Long-term, big-time business success can not depend on paying for customers.  You need to build up your own extensive list of people who are interested in your products, who are willing (even eager) to receive e-mail information/ads from you, and are your own large pool of potential customers.

Not only do you use this list for rolling out your own new products, but also for offering them affiliate products from other people for which you get a large chunk of each purchase.

That all sounds great, of course---but just how do you actually accomplish it?

The following links are to information on excellent e-books that walk you step-by-step through strategies and methods for building up your own opt-inlists.

This doesn't happen overnight.  But by putting in the proper mechanisms into your site (such as "autoresponders" loaded with information valuable to your potential customers) it can become almost totally automated.

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AutoResponse Plus
Follow-up autoresponder software for your web site with NO MONTHLY FEES!

Autoresponder Basics
How to use and setup Autoresponders!

TheOptInStrategy.com
Learn how to build a massive, highly responsive opt in list from scratch

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How to make your own e-zine.

Another excellent method for effectively promoting your products and business website is publishing your own e-zine (electronic magazine.)

If its really good, then folks will happily sign up to receive it.

How do you make it good?  This is not a trivial task, but it's certainly do-able, even if youre not an avid author/writer.

The following links are to information on two excellent e-books which carefully walk you through each step in establishing your own vibrant, promotional e-zine.

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Ezine Writer!
More Traffic, More Sales.

Boost Business With Your Own E-Zine
This award-winning manual shows you how to publish for profit, step by step

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How to write, publish, and sell online your own e-books.

A bit more aggressive and complicated (but not by a lot) beyond an e-zine is an e-book.

This can be a terrific mechanism for promoting your website or product, for selling as its own stand-alone product, or as a vehicle for selling other "back-loaded" products.

You might be thinking, I could never write a book! 

Wrong.  

If you've got information of value to others---particularly if it's useful for solving critical, identified problems---then the following e-books can show you how to relatively easily put together your own viable e-book!

E-books are particularly nice products in that you don't have to go to a printer, pay a lot of money to manufacture hard-copies, pay more money to store them, and pay even more money (plus all the trouble) of shipping them to customers.

E-books, after all, are just electrons!

Customers pay money, instantly download them (instant gratification!), then pay themselves to print-out their own hard-copies (if they wish; or they may just read them off their computer screens).

The following links are to information on excellent e-books that walk you step-by-step through writing and selling your own excellent e-books.

Consider that right now you are considering purchasing problem-solving e-books.  In your subject or product-area(s), other people might in like manner also want to buy your e-book.

Even if not a hot product unto itself, consider that your e-book could also be a powerful free offering to attract others to your site, get people onto your opt-in mailing list, and promote your actual for-purchase products.

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eBook Secrets Exposed
How to Make MASSIVE Amounts of Money In Record Time With Your Own eBook - Whether You Wrote It Or Not!

How To Write Your Own eBook In 7 Days!
Write and publish your own OUTRAGEOUSLY Profitable eBook in as little 7 days - even if you can't write or type!

eBook Starter 
Do-it-yourself ebook design kit including over 100 predesigned ebook interface and cover templates.

E-Book Compiler Software 
Create your own E-Books to sell or to promote your site (Free trial download available)

Want Killer Covers That Sell Like Mad? 
Get A 3D Representation Of Your Product and Watch Your Sales Doubling Within Minutes!

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How to successfully market your online product(s).

All right.  So let's say you have a good product(s), a viable business website, solid web selling-pages for your products, a customer-friendly credit care-accepting mechanism, and a steady though modest stream of highly-targeted, interested visitors…but few sells!

What's wrong?  Why aren't the fish biting??

Ok.  Take a step back.  First, realize that it's a tough, market-drive economy out there.  Probably, many equally-fine products are competing with yours.  Plus, your purchasing-visitors will always be only a fraction (1% is doing quite well) of your interested visitors.  

So how do you get around those roadblocks, and take your business/products from occasional few sells to many!??

The following links are to information on two excellent e-books for helping you make the leap from a potentially-successful online business to a solid success.

A key to making it up this large step is not to depend only on your own sites selling power---but also hooking-into the selling-power of many other sites.

These e-books tell you how to multiply and expand your selling-power far beyond what you can do on your own.

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How To Sell In Today's Tough Markets
Supercharge your earnings with the phenomenal techniques from the acclaimed Direct Selling Masterclass Sales programmes.

Coyote Marketing 
Marketing help for Newbies, e-books and e-publishing

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How to find and start existing online businesses.

Probably you already have in mind or are pursing your own business idea or product.

If, however, you are looking for a business or would like to add to your existing business, there are a number of additional money-making on-line ideas all set for you to hook-into.

The following links are to information on excellent e-books containing many good ideas, existing franchises, and solid possibilities for expanding-out your online money-making potential.

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Practical Home Business Ideas
Over 130 Business Ideas You Can Start From Home.

100's Of Home-Based Businesses
Step-by-step business guides

Over 200 Home Business Opportunities
A list of over 200 home businesses you can start from home today! Added bonus: 15 Steps to Starting Your Home Business!

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How to find and sell online products already made by other people.

Another very good possibility for adding to your existing products is "affiliate products" that will give to you a big hunk of the profits for each sale.

You can put pictures and information onto your site, with special links that identify you as the provider of the customer---that interested visitors will click-into and link to existing information/selling-sites elsewhere.  If that person buys the product being sold at the other site, a portion of the profits go to you.

That's what I'm doing here in this online business success-page.

If you link-into one of the e-books, like it and buy it---then I get a cut of the profit.  I didn't write all these many e-books.  But I can still sell them, having collected them into a very well-organized and time-saving package, having attracted you and others to come look.

You can do the same for items that relate to your own line of interest or existing products.  Many affiliate programs exist, for many types of products (not only e-books).

The following links are to information on e-books that can help you know the details of how to set up and succeed with money-making affiliate mechanisms.

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Become A Global Home Business Pro. 
Free eBook download -17 FREE! Grab $1300 worth Super-Quality eBooks FREE! Make money with our 40 high-demand products.

Products With Resale Rights 
Acquiring the resale rights to quality products is the quickest way to add an automatic cash flow stream to your website

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How to get other people to sell your products.

The last step I want to tell you about in building up a viable online business is to go beyond you selling other peoples things to other people selling your things!

Yes, affiliate programs are an excellent means (assuming you have a solid, good product) for recruiting many sales-people to go out and show your products to many people who otherwise would never make it to your site or see your products at all.

But there are pitfalls and problems to watch out for…things you need to do and not do in order to succeed.  

The following links are to excellent e-books that show you exactly what to do and not do for you to make and have your own, powerful affiliate program.

Again, this is not totally simple or easy.  You need the detailed, key information below in order to have the best chance for success.  

But if you do get it right---then you have the potential to expand from a one-site, modest business to a true world-wide, expanding, highly-successful money-making Empire!

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The Affiliate Marketing Primer 
The place to start - and succeed - with your affiliate programs

The Truth About Affiliate Programs 
Secrets to Making Money with affiliate programs REVEALED!

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